Voice Search Optimization 2018-2019 – How To SEO Your Website
If you are wondering “how do I optimize my website for voice search in 2018-2019?”, this post should help!
It’s hard to know what’s the best way to optimize your website with voice search being so new.
in this article we are going to cover what expert SEO specialist Brian Dean said and show you how to optimize your website for voice search in 2018-2019
Would you love to be one of those instant answers or featured snippets? You can earn these snippets by implementing the following voice optimization strategies.
We will give you actionable tips to optimize your website so you can earn instant answers and featured snippets in the new voice search world.
Brian Dean (a well respected name is the SEO business) from Backlinko.com recently wrote an incredible guide on how to optimize your website for voice search and featured snippets. The source article is really long so we wanted to make a video that gives you the most important tips he was talking about so you can optimize your website for voice search and start grabbing more featured snippets with your content.
Voice Search is Increasing
41% of adults & 55% of teens are now using voice search. Google voice searches are now 20% of all mobile queries. It’s grown 35 times since 2008. Even 25% of searches from Windows 10 are now voice search, believe it or not. It is estimated that by 2020, half of searches will be performed by voice.
Voice Searches Are Longer
People use more natural language when performing voice search queries.
- Searches are typically longer than ever before
- Users search with natural conversation words
How Do I Optimize My Website For Voice Search In 2018-2019
Learn 12 ways to optimize your website in 2018-2019 below:
- USE NATURAL LANGUAGE IN YOUR CONTENT
- MAKE YOUR FAQ PAGES LONG
- USE QUESTIONS KEYWORDS IN YOUR CONTENT
- USE RESOURCES TO FIND QUESTIONS
- KEEP YOUR ANSWERS 29 WORDS OR LESS
- INCLUDE FILLER KEYWORDS IN YOUR QUESTIONS
- WRITE FOR A 7th-9th GRADE READING LEVEL
- INCREASE YOUR DOMAIN AUTHORITY
- WRITE LONG FORM CONTENT
- OPTIMIZE FOR NEAR ME SEARCHES
- USE NATURAL LANGUAGE TO EARN FEATURED SNIPPETS
- FORMAT YOUR PAGE PROPERLY
1. USE NATURAL LANGUAGE IN YOUR CONTENT
For example: Instead of using “solar panel cost phoenix” users would search “How much do solar panels cost in Phoenix”
Include these keywords in your title, content, post tags to optimize for these conversational keywords properly.
2. MAKE YOUR FAQ PAGES LONG
According to Brian, Google loves question and answer content to serve featured snippets and answer user queries. Brian states to keep your answers short and sweet as most of the featured snippets are only 29 words or less. Answering a bunch of question on your faq pages is a great way to optimize your website for voice search.
3. USE QUESTIONS KEYWORDS IN YOUR CONTENT
(Who, How, When, Where, Total, Why & What) question topics are usually highly searched and can bring you a ton of traffic. This is also another chance for you to optimize for voice search and grab yourself a couple of those featured snippets.
4. USE RESOURCES TO FIND QUESTIONS
On Answer The Public you can type in any keyword and get a list of the most asked questions that contain that keyword. This is especially helpful for building out the FAQ sections of your website because this is where most featured snippets come from.
5. KEEP YOUR ANSWERS 29 WORDS OR LESS
The average length of featured snippets on Google search is 29-word results.
This is why it is important to answer user’s questions in 29 words or less.
Results from voice search are about 2 times more likely to come from an FAQ page or page with a lot of questions and answers. Almost half of voice search answers from Google come from a featured snippet.
Keep in mind you can include keywords in the content of your website as well or create individual blog posts that answer that question only. We’ve scored multiple featured snippets just by answering a single question on a single blog posts.
Answer a lot of questions on your site and you are more likely to gain a featured position.
6. INCLUDE FILLER KEYWORDS IN YOUR QUESTIONS
Filler keywords like “for”, “on”, “me”, “to”, “and” & “the” give you a better chance of being show for a voice search because those are natural language keywords.
For example: Instead of “optimize website for voice search” use this “How do I optimize my website for Voice Search”
7. WRITE FOR A 7th-9th GRADE READING LEVEL
If you need help with making sure you are writing for the right reading level, use Readability Formulas website. Simply copy and paste your content to get an idea of what reading level you are writing at.
8. INCREASE YOUR DOMAIN AUTHORITY
Websites that have a lot of backlinks usually rank better for voice search. Brian says the average domain rating that ranks best for voice search is 77. You can check what domain rating you have by visiting https://ahrefs.com/dashboard/metrics
9. WRITE LONG FORM CONTENT
You are more likely to show up for a voice search query or featured snippet if your content is 2300 words or longer.
10. OPTIMIZE FOR NEAR ME SEARCHES
Optimize your webpage for near me keywords. For example: If a customer was searching for a local pizza shop near the mall, they would search something like this “Hey Google, show me pizza shops near PV mall” etc. Is your business near major parks, Near major cross streets, near major attractions, near counties or near other business? If so, add that into your content.
11. USE NATURAL LANGUAGE TO EARN FEATURED SNIPPETS
Natural language keywords in Videos pull featured snippets with video more often. For example: Instead of “video seo” use this “how to rank videos on Google”.
12. FORMAT YOUR PAGE PROPERLY
Brian states that links aren’t as important as formatting and language. And, I couldn’t agree more!! Sometimes we find a piece of competitor content that is extremely long but doesn’t have any headings, citations or pictures. We create a similar piece of content but add headings for easy eye scanning, citations to prove to Google that where we got the information from and info graphic pictures to make the page not so bland. Sometimes we can beat a site with a higher domain authority just by formatting our article better. Using page jumps also helps create a better experience for the user as they can click links to take them to parts of the information they are interested in the most.
READ BRIAN’S ARTICLE “VOICE SEARCH: The Definitive Guide”
You can find the entire article here https://backlinko.com/optimize-for-voice-search.
Need Help Optimizing Your Website For Voice Search In 2018-2019?
WebTechs.Net has helped hundreds of website owners optimize their websites for voice search. We have earned 1000’s of featured snippets for our customers and would love to show you what we can do for your website. Call (480) 348-0550 Ext 105 or use our Short Form to reach out to us:)
Need Help Optimizing Your Website For Voice Search In 2018-2019?
WebTechs.Net has helped hundreds of website owners optimize their websites for voice search. We have earned 1000’s of featured snippets for our customers and would love to show you what we can do for your website. Call (480) 348-0550 Ext 105 or use our Short Form to reach out to us:)