If you are searching for “small business website design tips” in 2018 or 2019, this post should help! Did you know that there were 28.8 million small businesses in the US which covered 99.7 percent of businesses in the whole country as of 2016? Fascinating, isn’t it? Well, even though the statistics suggest a massive growth in the number of small businesses in the country, it is also true that one out of every five small businesses fails to make it to the second year.
While there are several reasons for the failure of such a huge number of small businesses, not having a functional website is one of the crucial ones that hurt a business the most. Whether you are running a pizza store or willing to help students with assignment help, you need to create a website. But that is not going to be enough to lead you to success. Here are some useful tips that can help you design an efficient website.
Make the website mobile-friendly:
In today’s date, most of the users access the internet on their cellphones. In fact, a report from Statista suggests that around 49.7 percent of web page views are done on mobile devices that suggest the mobile-compatibility of a website is going to play a big role in 2018-19. So you need to make the website design more responsive to mobile devices. It has technically become mandatory for all sites since Google started ranking pages as per then mobile-compatibility.
Prioritize the navigation menu:
Not having clear navigation design is one of the major reasons behind increased bounce rates of a website. If you wish to succeed in the online scene, you need to make sure the visitor can navigate through the pages and discover the services that you offer them.
For a richer user experience, you need to prioritize the navigation menu while designing the site. Limit the items on the menu, ensure that users get most of the information within 3 clicks, and avoid the drop down menus to make the website get better results.
Organize the content as per their significance:
Content may be the king when it comes to developing a website, but if you don’t organize the website content properly, it is not going to deliver you the results you are expecting. Firstly, you need to hire good content writers who can deliver impressive content for your website. However, the positioning of the well-crafted content plays a bigger role in website building.
Keep the most crucial information about your businesses, like the services you offer and the pricing at the top. Since a lot of visitors go site-hopping to find a service provider online, you need to sell it to them in the first few seconds.
Use a considerable amount of white space:
“White space” is a crucial element in web designing, and in the majority of the cases, it ends up being the difference between a successful webpage and a failed one. Since you need to leverage your website to get your business running, you need to pay close attention to the appearance of the site.
White space helps you create a balanced layout, allowing the users to quickly locate the information they seek. Leave enough spacing in between the content. In fact, leave some blank spaces here and there to enhance the appearance of the site.
Focus on the visual elements:
While “white space” is important for the website’s appearance, you also need to focus on the other visual elements of the site. Images can be great components for a web page. It does not only enhance the look of the page but also explains the complicated concepts quite easily.
However, you need to use the images that are relevant to the website’s operations. Display the main picture on the homepage. Also, use high quality images that offer a sophisticated touch to the website. Furthermore, put more catchy icons for better visual appeal. Choosing a beautiful theme can reduce the workload to a great extent.
Add call to action:
If you want your visitors to learn about your services and avail them, you need to include calls to action (CTA) to the web pages. You can integrate the CTA buttons under every significant chunk of content. For instance, if you are talking about your customer support system, it is better to put “Call us” button after explaining the function of the support in details. The idea is to get the visitors to click on particular links and take actions without being too pushy.
Search engine optimization:
It is a golden rule of web designing that you need to optimize the website for search engines while designing it. Even though the requirements for search engine optimization (SEO) keep on changing from time to time, it is recommended that you follow the latest trends in web designing and build the website accordingly.
You may need to modify your website a bit every time the search engines change their algorithms, but if you want your website to feature on the top SERP (Search Engine Results Page), you will need to follow the SEO guidelines while designing the site.
Focus on the loading speed:
While the content, navigation, visual elements and SEO play a crucial role in determining the success of a particular website, there’s another factor that affects the credibility of a website – its loading speed. A study done by Gomez and Akamai found out that nearly half the visitors leave a site when it takes more than 3 seconds to load.
There are a number of things you can do to make your website load faster. If you are building a WordPress website, you can install caching plugins, disable hotlinking of content, use a content delivery network and optimize the WordPress database.
Since the success of your small business depends a lot on the efficacy of your website, you need to pay attention to every minute detail that can affect your website’s performance. These aforementioned tips are incredibly effective in building a top-notch website. So, integrate these suggestions in your web designing plan and create a website that can guide your business to success.
Author Bio: Nathan William is a professional web designer associated with Tophomeworkhelper.com as an expert who assists the students who often requests “help me do my assignment”.