RV Insurance SEO Case Study
1,220% Increase in Organic Traffic
Top-Ranked RV Insurance Company Sees 1,220% increase in traffic, all of visitors from Google Organic search.
BEFORE SEO OPTIMIZATION:
- Getting a small amount of traffic only for their business name and auto repair
- Organic traffic per month was only about 73 per month
- Clicks per day: 2-3 clicks per day
- Organic Traffic value per month: $456
- Organic Traffic value per day: $15
- We were not running PPC
AFTER SEO OPTIMIZATION:
- 9 out of every 10 visits to Rvins.com comes from Google Organic search
- A 1,220% increase in SEO traffic over past 4 years
- Organic Traffic per month: Boosted organic clicks to over 891+ clicks per month
- Organic Traffic per day: 30 clicks per day
- Gets over $8,285 worth of PPC traffic all from organic search
- $0 PPC have been spent on this account
BACKGROUND
This RV Insurance company came to use in 2015 with a focus on selling RV insurance nationally. They did not have an SEO strategy in place but did have a website that was getting some traffic. Traffic for this website was averaging about 73 visitors per month.
SEO KEYWORD RESEARCH
We researched the keywords for this industry to find that many people were searching for RV insurance specific to their state or RV class. For example, a lot of users search for “Washington RV Insurance” or “Class C RV Insurance”. We found a huge opportunity with the keyword phrase “Best full time RV Insurance” and jumped on it.
COMPETITION
We researched the competition to find out that we were battling the big boys. Progressive, Geico and others had all of the top spots.
THE SEO SOLUTION
After analyzing the competition, we knew that page/post creation (content writing) was going to be huge for this industry. We did research to find out all of the top city/states where RV insurance was searched for the most and created pages for those areas first.
THE SEO RESULTS
Since implementing SEO across this client’s website, these efforts have helped drive significant incrases in search engine visibility, insurance quotes, and sales, including the following:
- 9 out of every 10 visits to Rvins.com comes from Google Organic search
- A 204% increase in SEO traffic over past 4 years
- Organic Traffic per month: Boosted organic clicks to over 891+ clicks per month
- Organic Traffic per day: 30 clicks per day
- Gets over $8,285 worth of PPC traffic all from organic search
- $0 PPC have been spent on this account
SEO PACKAGE
This client was signed up for the maximum SEO package for the first year. It worked good but this client wanted to upgrade to see if our next up package (Deluxe SEO Package) would work even better and as you can see from the data in the graph, the upgrade worked great and now brings this clients $8,285 in PPC traffic and he only pays us $750 a month.
MORE ANALYTICS
RV Insurance website is up over 891 visitors per month after using our SEO services since 2015. They are now ranking for RV Insurance + State keywords, near me keywords, and taking national rankings and featured snippets for answering common RV Insurance questions on their website. Maximum/Deluxe SEO package was used in this example.
INCREASED IMPRESSION AND CLICKS IN GOOGLE SEARCH CONSOLE
We got this client’s blog posts ranking nationally and drive thousands of clicks to his site per month. Over the last 16 months, this client site has 925,000 impressions and over 16,500 clicks.
WE CREATE SALES FUNNELS TOO!
As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Insurance + State” keywords, we are going after everything his potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched for answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.
SNAPSHOT OF GOOGLE MY BUSINESS DASHBOARD
All this traffic led to increased visibility of this customers website and Google listing. Check out this customers increases over the last quarter. (4 months)
INCREASED CALLS, DIRECTIONS, & WEBSITE CLICKS
All of this website and listing exposure turned into dollars for this client. Look at how many clicks, calls and driving direction requests this RV Insurance Company is receiving because of our professional content writing and SEO services.
GOOGLE LISTING IS BEING FOUND ALL OVER THE US
This clients content is stretching so far Google is triggering their business listing in States many miles away from their location including Alaska.
RV INSURANCE SEO UPDATE
This company decided to go with a different Web Hosting and SEO provider at the beginning of 2023. As you can see from the screenshot below, the site’s value has dropped more than $7,000 since that time, as it approaches a level of no value at all. The site has lost more than 1,000 keywords and the organic traffic has plummeted to just 15 visitors per month, on average. At its peak, this site had more than 4,400 visitors per month.
*This update was made on 4.28.23
ORGANIC TRAFFIC AND VALUE DECLINES
As you can see below, traffic, value, and keywords accumulated have all quickly declined. When this company opted for a different provider, the site was redesigned with new content. Valuable posts were not transferred over to the new site nor recreated. This resulted in a swift decline in overall rankings and value. Traffic fell from 870 monthly visitors to just 15 instantly. Consistently valued between $10,000 and $30,000, the site has a current traffic value of only $5.
WEBTECHS.NET OFFERS RV INSURANCE SEO SERVICES IN SCOTTSDALE, ARIZONA
If you are looking for RV Insurance SEO Services in Scottsdale, Arizona or surrounding areas, give Webtechs.net a call today to learn more about how we can help you drive new traffic and get more leads through organic SEO services.