Roofing Company SEO Case Study
1,072% Increase in Organic Traffic
Top-Ranked Roofing Company Sees 1072% increase in traffic, all visitors from Google Organic search.
BEFORE SEO OPTIMIZATION:
- Getting a small amount of traffic only for their business name and garage door repair
- Organic traffic per month was only about 77 per month
- Clicks per day: 2
- Organic Traffic value per month: $911
- Organic Traffic value per day: $30
- We were running PPC
AFTER SEO OPTIMIZATION:
- 6 out of every 10 visits to our client’s site comes from Google Organic search
- A 1072% increase in SEO traffic since 2015
- Boosted organic clicks to over 1,457+ clicks per month
- Organic Traffic value per month: $14,600 worth of PPC traffic mostly coming from organic search
- Organic Traffic value per day: $486
- $618 PPC have been spent on this account per month
BACKGROUND
This Roofing Company in Mesa, Arizona came to us in June of 2015 with a focus on wanting to rank more for “roof repair” or “roofing company”. They didn’t have a website or SEO strategy. We built the website for this client in order to get it started ranking on Google.
SEO KEYWORD RESEARCH
We researched the keywords for this industry to find that many people were searching for all types of roof and being very specific with the types they were looking for. They were searching for things like “shingle roof repair”, “tile roof repair”, “foam roof repair” etc. These keywords were being searched with “keyword + city” and “keyword + near me” most often.
COMPETITION
Most of the competition already had pages and posts for their individual services like shingle roofing and tile roofing so we decided to the same for our client but be more descriptive, offer more explanation where some sites didn’t go in depth, and more.
THE SEO SOLUTION
We decided to create local pages for their local roof repair services and create posts to answer important roofing questions users were asking all over the US. This helped their site rank locally when searching for “roof repair” and “roof repair near me” keywords. The posts we created did so well they took national rankings.
THE SEO RESULTS
Since implementing SEO across this client’s website, these efforts have helped drive significant increases in search engine visibility, roofing repair estimates, and sales, including the following:
- 6 out of every 10 visits to our client’s site comes from Google Organic search
- A 1072% increase in SEO traffic since 2015
- Boosted organic clicks to over 2,200+ clicks per month
- Gets over $14,600 worth of PPC traffic mostly coming from organic search
- $618 PPC have been spent on this account per month
SEO PACKAGE
This client was signed up for the Ultimate SEO Package. Their website receives over $14,600 worth of PPC traffic (this does not include their sales) and only pays us $1395 per month.
MORE ANALYTICS
Roofing website is up over 1,000 visitors per day in since starting SEO services in 2015. They are now ranking for roof repair +city keywords, near me keywords and taking national rankings and featured snippets for answering common roofing questions on their website. Ultimate SEO package was used in this example.
INCREASED IMPRESSION AND CLICKS IN GOOGLE SEARCH CONSOLE
We got this client’s blog posts ranking nationally and drive thousands of clicks to her site per month. Over the last 12 months, this client site has 2,600,000 impressions and over 28,900 clicks.
WE CREATE SALES FUNNELS TOO!
As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Service + City” keywords, we are going after everything your potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.
WEBTECHS.NET OFFERS ROOFER SEO SERVICES IN SCOTTSDALE, ARIZONA
If you are looking for Roofer SEO Services in Scottsdale, Arizona or surrounding areas, give Webtechs.net a call today to learn more about how we can help you drive new traffic and get more leads through organic SEO services.