Music SEO Case Study
4,490% Increase in Organic Traffic
Wedding & Corporate Event DJ Service sees 4,490% increase in traffic since 2021, all from Google Organic search.
BEFORE SEO OPTIMIZATION:
- Getting a very small amount of traffic only for their business name
- Organic traffic consistently hovered around only 20 visitors per month
- Clicks per day: Less than 1
- Organic Traffic value per month: $26
- Organic Traffic value per day: Less than $1
AFTER SEO OPTIMIZATION:
- Organic Traffic value per month: $2,300
- Organic Traffic per day: 30 clicks per day
- Gets over $2,300 worth of PPC traffic all from organic search
- $0 PPC have been spent on this account
- A 4,490% increase in SEO traffic over the past two years
BACKGROUND
This DJ service came to us back in 2018 and had a very small site built and launched. The client’s focus was to land wedding and corporate event gigs across the Phoenix valley. Their was no initial investment in SEO services, as the site saw light traffic for several years, averaging just 20 visitors per month.
SEO KEYWORD RESEARCH
We researched the keywords for this industry to find that many people were searching wedding DJ services. For example, “Wedding DJ Prices” is searched more than 700 times each month with a CPC of $4.00. We quickly captured the top spot for this keyword phrase. Additionally, we grabbed the top ranking for the local search terms, “Wedding DJ Prices Phoenix”.
COMPETITION
We carefully analyzed competing DJ services across the valley to determine which industry-related keywords we could accumulate.
THE SEO SOLUTION
After analyzing the competition, we knew that page/post creation (content writing) would work for this industry. We did research to identify the top keywords that were attainable and came with solid CPC to generate value for the client. Our team then created several posts to increase the site’s traffic and overall value.
THE SEO RESULTS
Since implementing SEO services, this website has seen significant increases in search engine visibility, traffic value and sales, including the following:
- A 4,490% increase in SEO traffic since 2021
- Total Keywords: Site now ranks for 1,312 industry-related keywords
- Total Impressions per month: 202,000
- Organic Traffic per month: Organic clicks now average between 895 and 1,229 per month
- Organic Traffic per day: 30+ clicks per day
- Gets over $2,300 worth of PPC traffic all from organic search
- $0 PPC have been spent on this account
SEO PACKAGE
This site was originally built and launched in 2018 with no investment in SEO services. Once the client signed up for one of our smallest SEO packages, our team created five unique posts in late 2021, targeting some of the industry’s top keywords. The SEO strategy worked almost instantly, taking the site’s value from $26 to more than $3,000 within the year.
MORE ANALYTICS
This site is now averaging between 895 and 1,229 visitors per month. They now rank for 1,312 keywords, including valuable industry phrases like “Wedding DJ Prices Phoenix”, “Average DJ Cost For Wedding”, and “Wedding DJ Phoenix”. Several of our posts for this client have captured the coveted featured snippet positions. The small investment in SEO is paying off big time!
WE CREATE SALES FUNNELS TOO!
From wedding DJ costs to best wedding songs, our SEO team targeted several valuable industry phrases. For example, one of our posts ranks on the first page of Google for the phrase “Wedding Trailer Songs”, which carries a CPC of $25.00. Potential wedding and corporate event DJ customers search a wide range of related terms. Customers commonly search “How Much Are Wedding DJs” and “How Much Does A DJ Cost For 5 Hours”. Our client now ranks highly for these phrases. Our SEO strategy creates a ton of traffic for the client and a good amount of these queries turn into leads as well.
WEBTECHS.NET OFFERS MUSIC INDUSTRY SEO SERVICES IN SCOTTSDALE, ARIZONA
If you are looking for SEO Services in Scottsdale, Arizona or surrounding areas, give Webtechs.net a call today to learn more about how we can help you drive new traffic and get more leads through organic SEO services.