Garden Nursery SEO Case Study
353% Increase in Organic Traffic
Top-Ranked Garden/Plant Nursery sees 353% increase in traffic, all visitors from Google Organic search.
BEFORE SEO OPTIMIZATION:
- Getting a small amount of traffic only for their business name and garage door repair
- Organic traffic per month was only about 1,266 per month
- Clicks per day: 42
- Organic Traffic value per month: $3,152
- Organic Traffic value per day: $105
- We were running PPC
AFTER SEO OPTIMIZATION:
- 6 out of every 10 visits to this client’s site comes from Google Organic search
- A 353% increase in SEO traffic over past 4 years
- Boosted organic clicks to over 8,417+ clicks per month
- Organic Traffic value per month: Gets over $9,700 worth of PPC traffic all from organic search
- Organic Traffic value per day: $303
- $0 PPC have been spent on this account
BACKGROUND
This Garden Nursery in Mesa, Arizona in June of 2015 with a focus on wanting to rank more for “plant nursery” or “tree nursery”. They did not have an SEO strategy in place but were getting a decent amount of traffic. Traffic for this website was averaging about 1266 visitors per month. Not too bad!
SEO KEYWORD RESEARCH
We researched the keywords for this industry to find that many people were searching for all types of nursery keywords and not just using garden nursery keywords. They were searching for things like “saguaro cactus”, “pomegranate tree”, “shrubs and bushes for sale” etc. These keywords were being searched with “keyword + city” and “keyword + near me” most often.
COMPETITION
Most of the competition already had pages and posts for their individual services like cacti and Arizona trees so we decided to the same for our client but be more descriptive, offer more explanation than other sites didn’t go in depth, etc.
THE SEO SOLUTION
We decided to create local pages for their local tree, plant and garden nursery and create posts to answer important questions gardeners and planters were asking all over the US. This helped their site rank locally when searching for “nursery” and “nursery near me” keywords. The posts we created did so well they took national rankings.
THE SEO RESULTS
Since implementing SEO across this client’s website, these efforts have helped drive significant increases in search engine visibility estimates, and tree/plant sales, including the following:
- 6 out of every 10 visits to this client’s site comes from Google Organic search
- A 353% increase in SEO traffic over past 4 years
- Boosted organic clicks to over 8,400+ clicks per month
- Organic Traffic value per month: Gets over $9,700 worth of PPC traffic all from organic search
- Organic Traffic value per day: $323
- $0 PPC have been spent on this account
SEO PACKAGE
This client was signed up for the Deluxe SEO Package. Their website receives over $9,700 worth of PPC traffic (this does not include their sales) and only pays us $750 per month.
MORE ANALYTICS
Our Garden & Plant nursery client is seeing significant increases over the last quarter (Feb 2019)! This nursery has been a SEO client of ours since 2015 and is still increasing in 2019. This shows you we don’t just stop once we get the account. We only get better! Just since 2015 alone they are up over 2000 visitors per month with seasonal spikes in the 10,000+ range. They are now ranking for garden nursery +city keywords, near me keywords and taking national rankings. Near me keywords were huge with this clients SEO strategy and the use of them is becoming more and more popular. We are also earning constantly earning featured snippets by answering common gardening questions on this clients website. This also creates sales funnels back to their service/product pages. The Deluxe SEO package was used in this example.
INCREASED IMPRESSION AND CLICKS IN GOOGLE SEARCH CONSOLE
We got this client’s blog posts ranking nationally and drive thousands of clicks to her site per month. Over the last 12 months, this client site has 2,600,000 impressions and over 28,900 clicks.
WE CREATE SALES FUNNELS TOO!
As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Service + City” keywords, we are going after everything your potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.
SNAPSHOT OF GOOGLE MY BUSINESS DASHBOARD
All this traffic led to increased visibility of this customers website and Google listing. Check out this customers increases over the last quarter. (4 months)
INCREASED CALLS, DIRECTIONS, & WEBSITE CLICKS
All of this visibility actually turned into $$$. Look at how many clicks and calls our Nursery client is receiving because of our professional “white hat” safe content writing and SEO services.
WEBTECHS.NET OFFERS GARDEN NURSERY SEO SERVICES IN SCOTTSDALE, ARIZONA
If you are looking for Garden Nursery SEO Services in Scottsdale, Arizona or surrounding areas, give Webtechs.net a call today to learn more about how we can help you drive new traffic and get more leads through organic SEO services.