SEO FREQUENTLY ASKED QUESTIONS
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What Does SEO Stand For?
SEO stands for Search Engine Optimization. This means constantly making adjustments/improvements to your content and/or site to increase exposure on search engines. SEO is used to attract and increase organic (unpaid) traffic to your page(s). Ranking as high as possible in search engine results pages (SERPs) is the main objective.
Why Is SEO Important?
SEO is extremely important for individuals as well as businesses. Using strong SEO can help your business reel in consistent organic traffic to your site. Search engines are utilized all over the world, meaning you can undoubtedly reach a larger audience when your webpage and/or content ranks highly.
What Is Local SEO?
Local SEO is exactly as it sounds. This is used to optimize your site for the promotion of brands/products to customers in your area by targeting specific geographic locations.
What Is A Search Engine?
A search engine is a network where users search the internet by typing in keywords and/or search terms. The search engine then scrolls through its index to display relevant results for your specific inquiry. Google is by far the most popular worldwide search engine.
What Is A SERP?
As mentioned above, SERP stands for Search Engine Results Page. This is the page you will encounter after looking for terms on a search engine. A SERP will display both paid advertisements and organic results.
What Are Backlinks?
When another website sends a link to your website or blog this is referred to as a backlink. Backlinks do need to be clickable in order to be recognized, though. These links can be embedded in either text or images.
What Is Domain Authority?
Think of domain authority as simply an extension of link equity. A website’s domain authority is measured by the link equity off all pages contained within the site. A domain authority (DA) directly relates to its ability to rank in a search engine.
What Is Domain Ranking?
Domain ranking (DR) is similar to domain authority, but it is a measured a bit differently. DR is used to rank websites, overall. The ranking will be based on a website’s portfolio of backlinks on a scale of 0-100. Both the domain ranking and authority are used to determine the overall quality of a site.
How Does Keyword Research Work?
Performing thorough keyword research will help you determine the right keywords to use when you wish to optimize pages of your site. Keyword research is a simple way to determine what people are searching for, and how your company can use these terms to rank. Learn how to best utilize keyword research tools in the bottom section of this page.
What Is A Meta Description?
Meta descriptions are the text you’ll find below the title tag on SERPs. These descriptions must clearly explain what your content is about. Make sure to include your main keyword(s) within the meta description. These will help users determine whether or not they are interested in your content.
What Are Short-Tail And Long-Tail Keywords?
Short-tail keywords tend to be more generic and popular terms that have a high search volume. Using these terms can help garner more traffic for your site. An example of a short-tail keyword would be something such as “retirement age.” Long-tail keywords contain three or more words to identify a user’s intent. An example of this could be “full retirement age for social security.” These keywords will generally have a lower search volume than short-tail keywords.
What Is Click-Through Rate?
Click-through rate shows the percentage of people who click on your ad compared to the total number of people who saw the ad. Marketing and SEO campaigns will commonly use this metric to measure success.
What Is A Bounce Rate?
This is the percentage of people who click on a website and leave immediately without interacting in any way. A high bounce rate indicates that a site does not have relevant content for users. A low bounce rate generally means users are pleased with the site’s content.
What Does A 404 Error Mean?
A 404 error can pop up for a variety of reasons. The biggest reason why these error messages are displayed is because content has been moved to a new URL without a proper redirection. If you incorrectly typed a URL, a 404 error will also occur. 404 errors are terrible for user experience, so fix these issues as soon as possible.
What Are The Best SEO Tools?
Google Analytics is an extremely popular free tool. This tool will display an analysis of your website’s visitors. Being able to view users and their patterns will help to improve your overall SEO.
If you plan on using WordPress for your website and/or blog, then Yoast SEO will be your new best friend. This common plugin can help you optimize your title tag, meta descriptions and analyze the SEO of your posts.
Google Search Console is another useful and free tool provided by Google. This tool will monitor your site’s whereabouts and rankings for a specific search result. Search Console comes in handy when you wish to troubleshoot mobile user’s issues, fix indexing problems, and submit sitemaps.
Grammarly is a must for anyone planning to produce a lot of written content. By highlighting grammar mistakes, this tool will improve user experience and help you grow as a content creator.
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